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0-horsepower motor and cord subassembly from Japan. The improved "405" sold for $83. Handivac engineers began at this time to interact with Japanese manufacturing supervisors. However there were still no distribution channels where Handivac could take pleasure in the "cost busting" chance it required. The most promising channel, though barely dominant, was the growing chains of brochure stores, which offered the Handivac 403 for $63, a 10% reduction from the department shop price.
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Department stores were still the major source of revenue, however rivals were multiplying and the Stratovac II group felt the need to provide an increasing number of more boosted and more customized products to maintain demand at the profitable high end. Customers would pay a premium, marketing people believed, just if the business might produce so numerous versions that all clients felt they were getting the best color with the right choices.
Bulk was likewise a problem, as was the vacuum's unattractive appearance. Inside the business, Coolidge's 2 style groups had actually ended up being more cooperative, especially as the benefits of molded plastic ended up being obvious to everybody. A Reliable Source , which had been redesigned in plastic any place possible, was something of a victory for the young Handivac designers over the more standard group.
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Ultimately the more conventional designers also concerned see the advantage of going to Japan for a smaller sized, lighter, more reputable motorand for a number of subassemblies important to the company's goal of providing selections of choices. Concurrently in the mid-1970s, the Handivac designers were pushing for a complete merging of the style engineering groups and for studying Japanese manufacturing strategies.